Quickwitter



Nov 03

Committee of Organ Donation in LebanonLOGO Design © DDB Dubai
Brief: To design the corporate identity for an organ donation initiative. Since  it was our only tool of communication, the design had to instantly  convey the message of organ donation. Whatever we designed had to strike  an emotional chord and subtly prompt people to open up to the idea.
Creative execution: When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.

Committee of Organ Donation in Lebanon
LOGO Design
© DDB Dubai

Brief:
To design the corporate identity for an organ donation initiative. Since it was our only tool of communication, the design had to instantly convey the message of organ donation. Whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea.

Creative execution:
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.